12
ways to promote your website
Promoting your Website does not have to cost a fortune. There
are many things which are free, or at least inexpensive, and
are simple.
Here are twelve simple ways to make your website more visible,
increase traffic and close more bookings:
1..Use
a signature file with your web address in it. A signature
file is a block of text that can be attached to the end of
each email message you send.
2 ..Make
sure your site is submitted manually to the major search engines
and directories. Only repeat at regular intervals only if
your site is not listed.
3 ..Include
all relevant keyword phrases on the pages of your website.
4 ..Develop
links from quality relevant websites to your own.
5 ..Register
additional domain names similar to your domain name and get
your webmaster to link them to your main address. Domain names
cost about $35.00 to register and renew annually.
6 ..Don't
forget to promote your site to your existing customers.
7 ..Promote
your website on all collateral materials for example leaflets,
business cards and stationery, brochures and other forms of
advertising.
8 ..Run
a competition on your website. This is a useful way of finding
out more about your site's visitors in the process.
9 ..Write
and send out a press release and develop some articles and
submit them online.
10 ..Send
out an email newsletter. Check
out how we can help you develop an email newsletter.
11 ..Use
your web statistics or analytics. You need to find out the
source of the visits and what turns them into sales etc. Good
tracking tools can tell you where your visitors come from,
and how many enquiries, purchases or bookings are made by
visitors from each source.
12 ..You
need buyers and bookers. Don’t bury the “Online
Reservation”, the "Buy Here", the "Find
Us" or the "Ask Now" deep inside your website.
Display it clearly.
If
you'd like to discuss any of these and develop a strategy
give
us a call. If you'd rather send us an email for
more information you could complete our enquiry
form and we'll contact you.
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